The HB Primary Sector Awards hadn’t been held as a live event for more than two years due to Covid restrictions. So when it was finally possible for the event to take place in person, key sponsor Napier Port felt that a new and refreshed look for their sponsor’s video was required.
First up we engaged the talented Copywriter Charlotte Henry to come up with a concept and script that showcased the pivotal connection and importance of Hawke’s Bay’s Primary Sector Producers to the Port. Then we spent nearly a week travelling around multiple locations filming the awesome team at Napier Port along with a colourful collection of accomplished Winemakers, Farmers, Growers and Producers while Director Rupert McKenzie teased Hollywood performances out of them all. A great opportunity to see the close working relationship between these businesses and the team at Napier Port. Critical work but they still manage to do it with a few laughs and always with a smile on their face.
A big shout-out to Chris Lonergan, the wider Port Team and all the Primary Sector Producers involved for embracing the kaupapa and giving it their all – we loved working with you guys!