Magpies vs Wellington

Hawke's Bay Rugby Union

Categories: Television Commercial


Designer:Leticia Masseurs

Concept:Brian Knott

Director/Animator:Mark Radley

Beware. The Magpies are in town, YOUR town. And they’re here to win…

The Magpies are the Hawke’s Bay Rugby Union’s premier rugby team, continuing to establish themselves as a team to be feared as they continue to storm championships across the country. HBRU employed advertising agency Tracta to collaborate with Indelible on a magpie animation which represents their brand. Together we came up with the menacing, red-eyed crow with its distinctive black and white plumage swooping upon its unseen victim… the other team! Beware, it’s coming…